We are proud to announce that Alexandra Samur, editor at rabble.ca, has joined the faculty for the Web Content Management workshop.
Alex is the associate and books editor of the online news site http://www.rabble.ca. Alex's career in independent media spans seven years and includes stints at Ricepaper, Adbusters and Capital magazines and Torontoist.com. Her work has also appeared on CBC Radio One, in New York Magazine and on The Tyee. Alex recently joined the BC Association of Magazine Publishers' board of directors.
Web Content Management
Digitization is the word on everyone’s lips this year, and there is much talk about how to get your content into digital formats. But publishers need strategies for managing that content. That’s where this workshop comes in; it will provide you with the orientation you need to make strategic and economically responsible decisions for managing content digitally.
Unless you’re still setting metal type, you have digital content already. But folders full of InDesign files aren’t going to get you very far anymore. Luckily, most digital content can be handled by a range of free, web-based tools. Web content management isn’t just for websites, it’s for all kinds of digital media, destined for all kinds of outputs.
We’ll introduce you to web content management tools and what they offer. We’ll talk about book content, magazine copy, marketing messages, images and other media, and of course the web itself and the audience connections it makes possible. We’ll cover software and techniques; when it’s appropriate to manage content yourself and when it’s appropriate to contract an external Digital Asset Manager. Most importantly, we’ll focus on how to do all of this without breaking the bank.




