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SFU.CA Burnaby | Surrey | Vancouver

The SFU Summer Publishing Workshops are offering a special discount to undergraduate students for the Digital Publishing and Web Content Management workshops. Both workshops will be available for a 50% discount for each group of registrants (2 or more).

Digital Publishing - July 23-24

On this July 23rd, digital publishing experts Mike O’Connor, Robert Hayashi, Sean Cranbury, Christopher Odom, Tyler Ruse and Michael Smith will come and share their expertise and experiences in one of the only industries to boom in the last eighteen months.

While most publishers are beginning the process of digitizing their back lists, digital technology has gained a toe hold in helping publishers market their front lists as well. No longer are titles digitized and pushed through select channels to have the process stop there. Content can be moved, indexed and combined with other publishers or books.

The pedigree of this line up includes a founder and publisher of Insomniac Press, a vice-president of Indigo Books & Music, past president of the Organization of Book Publishers of Ontario, chief technical officer at LibreDigital, freelance writer and blogger, Director of Creative Awareness, social media strategist, former director for Access Copyright and the Canadian Copyright Institute, a leader in the digitization of hundreds of thousands of books per year for Microsoft Live Search Book, the executive director of the International Digital Publishing Forum (IDPF) and almost a century of cumulative experience.

Web Content Management - August 4-6

Digitization is the word on everyone’s lips this year, and there is much talk about how to get your content into digital formats. But publishers need strategies for managing that content. That’s where this workshop comes in; it will provide you with the orientation you need to make strategic and economically responsible decisions for managing content digitally.

Unless you’re still setting metal type, you have digital content already. But folders full of InDesign files aren’t going to get you very far anymore. Luckily, most digital content can be handled by a range of free, web-based tools. Web content management isn’t just for websites, it’s for all kinds of digital media, destined for all kinds of outputs.

We’ll introduce you to web content management tools and what they offer. We’ll talk about book content, magazine copy, marketing messages, images and other media, and of course the web itself and the audience connections it makes possible. We’ll cover software and techniques; when it’s appropriate to manage content yourself and when it’s appropriate to contract an external Digital Asset Manager. Most importantly, we’ll focus on how to do all of this without breaking the bank.