NEW!
Web Content Management
E-books? Print on Demand? Repurposing? Networks
of freelancers? Drowning in a flood of submissions?
Interested? Dig into this Workshop...
Digitization is the word on everyone’s lips this year, and there is much talk about how to get your content into digital formats. But publishers need strategies for managing that content. That’s where this workshop comes in; it will provide you with the orientation you need to make strategic and economically responsible decisions for managing content digitally.
Unless you’re still setting metal type, you have digital content already. But folders full of InDesign files aren’t going to get you very far anymore. Luckily, most digital content can be handled by a range of free, web-based tools. Web content management isn’t just for websites, it’s for all kinds of digital media, destined for all kinds of outputs.
We’ll introduce you to web content management tools and what they offer. We’ll talk about book content, magazine copy, marketing messages, images and other media, and of course the web itself and the audience connections it makes possible. We’ll cover software and techniques; when it’s appropriate to manage content yourself and when it’s appropriate to contract an external Digital Asset Manager. Most importantly, we’ll focus on how to do all of this without breaking the bank.
Program Director: John Maxwell
Faculty
Haig Armen is the creative director of LiFT Studios. As a producer of CBC’s Radio 3, Haig created editorial, design and marketing strategies for the new department that have earned a die-hard audience. Haig has won three Webby Awards, two Prix Italia for Web Arts and Drama, a Gold Medal from the Art Directors Club of New York, and a CBC MICAM Award for Innovation In Technology. He lectures on design and interaction at Emily Carr Institute of Art + Design and Simon Fraser University. See also Marketing through Social Media
[Geoff D’Auria]? is the site manager for The Tyee, an independent, online news and culture publication in Vancouver. He recently re-assessed The Tyee’s content management system. Geoff learned content management and online information delivery from a 10-year stint as a technical writer for Kodak (formerly Creo), and learned journalism at Langara College. He holds a BA from SFU.
Alexandra Samur is the associate and books editor of the online news site http://www.rabble.ca. Alex's career in independent media spans seven years and includes stints at Ricepaper, Adbusters and Capital magazines and Torontoist.com. Her work has also appeared on CBC Radio One, in New York Magazine and on The Tyee. Alex recently joined the BC Association of Magazine Publishers' board of directors.
Joy Gugeler is currently working as an editorial consultant for international print and online publishers to propose innovative solutions to the industry’s infrastructural challenges. For three years she was the editor-in-chief of Suite101.com, an online magazine she grew from 200 to 1500 writers and 2 to 12 million monthly readers. Prior to that she worked in book publishing for 13 years, editing nearly 100 award-winning fiction and literary non-fiction titles at ECW Press, Raincoast, Beach Holme, and Quarry presses. See also Developmental Editing: From Draft to Delivery
Brian Lamb is manager of emerging technologies and Digital Content with the office of learning technology at the University of British Columbia. He also teaches a course on Text Technologies for UBCs Master of Educational Technology Program. Brian maintains his weblog Abject Learning (http://weblogs.elearning.ubc.ca/brian/), where he mutters ill-tempered observations on social learning, open education, disruptive technologies and other such things.
Boris Mann is an entrepreneur and web strategist. He is a founder of Bryght, the first commercial company focusing on Drupal, an open source content management system. Boris focuses his expertise not only on the technology aspects of content and communication, but also on the practice and process of content management. He speaks regularly on topics such as open source and business, mobile, and new Internet innovations. He is currently a founder and community manager of Bootup Labs, a business accelerator for Internet startups.
John Maxwell has been involved in the Internet and new media since the early 1990s, in web design, content management, electronic publishing, learning technologies, and virtual communities. After working on educational technology at the Open Learning Agency in the late 1990s, he completed a PhD in education at UBC, focusing on the cultural trajectories of “personal computing” over the past four decades. An alumnus of the first year of the MPub program (1995/96), Maxwell is now an assistant professor in the Master of Publishing Program at SFU, where his focus is on the impact of digital technologies in the cultural sector, the history of computing and new media, and contemporary myth-making in the face of digital media.
Monique Trottier is president of Boxcar Marketing, an internet marketing company. Former internet marketing manager of Raincoast Books, she spearheaded major online marketing campaigns, including promotion of Harry Potter and the creation of the first Canadian-publisher podcast and blog. Her expertise spans web design, email newsletters, search marketing (PPC and SEO), online media relations, and web writing. Her thoughts on marketing and technology can be followed on Twitter at twitter.com/somisguided or on her blogs at boxcarmarketing.com/blog and SoMisguided.com. See also Building a Platform: How to Create and Promote your Writing Career