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SFU.CA Burnaby | Surrey | Vancouver

Marketing Magazines Online

You know your core publishing businesses but need to get up to speed on what is happening online.


In this one-day workshop you will review the basics of online marketing for magazines focusing on social media strategies. You will receive expert tips on developing a web strategy, marketing plan, and optimized content. You will also learn best practices in marketing, writing, and editing for the web. You will leave knowing the top 10 things you can do today to drive traffic to your website.

Having a website does not mean that people are visiting it. Learn how to find your audience, how to build buzz, and how to generate traffic that leads to repeat visits. Understand how to find your online community, how to join the conversation, how to monitor the web, and how to provide value to the community.

Marketing is more than the message; it is about engagement and conversation. Learn to add value to the conversation rather than just push your message. Review value-added content options such as blogs, podcasts, video, and e-newsletters.

Web marketing does not happen in isolation. Learn strategies for working with partners, clients, and affiliate networks. Review budget requirements, potential work flows, metrics (ways to measure campaign success), and branding and positioning on the web. Learn strategies for gaining buy-in, contribution, and commitment to online campaigns.

We will discuss case studies and look at how these lessons can be applied to specific situations represented by participants.

Faculty

Lisa Manfield has worked in print and online publishing for 14 years as managing editor at Orato.com, marketing manager at The Tyee, contributing editor for Backbone Magazine, business and finance editor at Suite101.com, associate editor at CGA Magazine, and editor of Realm magazine. As a publishing consultant, she has developed print and online content, marketing collateral, and courseware for Canada Wide Media, UBC, CBC TV, the Knowledge Network, WorkSafeBC, the BC and Alberta Magazine Publishers Associations, and Magazines Canada. She was a member of the editorial collective of Room for eight years and on the board of directors (three years as vice-president) for the BC Association of Magazine Publishers. She also teaches Writing and Editing for the Web for SFU’s Writing and Publishing Program.

Guest Speaker

Rebecca Bollwitt has been blogging about Vancouver on Miss604.com since 2004, and she has been podcasting since 2005. Listed among Vancouver’s leading web influencers, Miss604.com was voted Best Vancouver Blog by Georgia Straight readers in 2009. Bollwitt also co-founded sixty4media to offer website development and social media consulting services. In 2009, she was nominated for Woman Entrepreneur of the Year by the Impact Entrepreneurship Group.