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SFU.CA Burnaby | Surrey | Vancouver

NEW!



Digital Publishing: Connecting Publishers to New Media Consumers

Formats. Futures. Channels.



While most publishers are beginning the process of digitizing their back lists, digital technology has gained a toe hold in helping publishers market their front lists as well. No longer are titles digitized and pushed through select channels to have the process stop there. Content can be moved, indexed and combined with other publishers or books.

This two-day workshop, presented in conjunction with the Association of Book Publishers of BC, will consider success stories such as Japan’s $220 million in sales with Manga. We will also learn from some of the less successful initiatives.

And we will consider channels of distribution and the markets that are not being fully explored and developed, such as India where a significant majority of those attending universities speak English and whose market is primarily digital. Publishers need to have a defined digital strategy, much like their business mandates and business plans.

This workshop will provide answers and prompt questions to get the information you need  to create your own digital roadmap. If you are not doing something, you may find you will soon be playing catch up. By the end of the two days you will understand the phrases and definitions and identify what kinds of formats best suit your needs. Some key points you will learn:

• Determine which formats can best deliver your content
• Determine business objectives for an initial foray into digital publishing
• Determine your requirements from third party service providers
• Understand XML
• Discuss the pros and cons of DRM
• Hear what the future of publishing may look like

This is an excellent workshop for new publishers, smaller publishers, or larger more established publishers who are past the thinking stage and want to begin to implement a digital strategy for their companies.

Digital Rights Management vs the Inevitability of Free Content - a talk by Sean Cranbury
This interactive talk will focus on arguments for and against the use of the DRM in book publishing. As technological efficiencies rewrite traditional rules of supply and demand, the publishing industry has the opportunity to respond to the uncertainty of digital dissemination in several ways. What electronic rights does the customer deserve in exchange for their hard earned money? Who sets the rules for DRM - the publisher, the online retailer, the writer? What lessons can be learned from other entertainment industries and their encounters with DRM? The discussion of digital rights management is a crucial opportunity to discuss the future of book publishing. This talk will encourage active discussion and interaction among attendees.

Faculty

Mike O’Connor is the founder and publisher of Toronto-based Insomniac Press. He is past president of the Organization of Book Publishers of Ontario, and was a director for Access Copyright and the Canadian Copyright Institute. Mike also worked for Firefly Books and McClelland & Stewart. He has a degree in journalism and teaches creative writing and publishing  at the University of Toronto and Ryerson University.

Robert Hayashi is the vice-president of publishing, bargain and impulse for Indigo Books & Music Inc. Prior to this he was the director of non-fiction at Indigo. Robert has worked for Winners, Eaton’s, The Bay and Simpson’s. He has held positions in buying, supply chain, merchandise planning, store operations and loss prevention. He has served on several different volunteer boards of governors and trustees leading committees in the areas of finance, property management, alumni relations, and annual giving.

Sean Cranbury is the writer/curator of Books on the Radio, an online source for new voices and ideas in book publishing. He is an expert in social media and community building and has been involved in the book industry as independent bookseller and publisher for 20 years. During his time as managing editor at House of Parlance Media he was an early advocate for free dissemination of digital content online via Youtube and various file sharing platforms. Sean conducted a popular talk at BookCamp Toronto 2009 on Digital Rights Management and is an organizer of BookCamp Vancouver 2009 Unconference. Sean lives in Vancouver where he is a freelance writer, blogger and Director of Creative Awareness | Social Media Strategist for the Vancouver Biennale 2009 - 2011.


Michael Smith is executive director of the International Digital Publishing Forum (IDPF). He aims to help advance the interests of publishers, technologists, and readers by spreading IDPF standards for electronic reading. He has over 20 years of publishing and production expertise. Before joining the IDPF, he worked at Harlequin Enterprises Ltd. where he managed eBook and book production for North America, UK and Australian markets.

Sponsored in part by the Association of Book Publishers of British Columbia.